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Established in the early 1980s and launched in 1989, the Lexus marquee soon became associated with quality, luxury and superior customer satisfaction. The brand reputation grew quickly until, barely a dozen years after its founding; Lexus became America's best-selling line of luxury motor vehicles. More information please click the provided link. http://www.lexus.com/about/corporate/index.htm
Reciprocity
The Concept was to develop a partnership with a marquee luxury brand (Lexus), then through Co- Branding with companies with the same demographics who want customers that value quality and service above price.
Lexus - My Loyalty Counts card in cooperation with your Lexus dealer, gives restaurants & merchants and opportunity to work together with local charities to enrich our community.